Targeting Your Audience with Connected TV + Remarketing Advanced TV Tactics™   In the old days, there were three broadcast networks and TV shows were sponsored by large advertisers, mostly big tobacco and soap. Next came UHF, and then in the 1980’s Cable TV launched . With Cable, advertisers were able target content to reach their preferred audience. News, Sports, Food, etc. I’m Ron Perlstein, and I have been in the media business since 1992. In 2016, we launched Advanced TV to serve the emerging CTV and OTT media marketplace. In the eight years since, we have added the latest and best ad-tech. We’re cookieless and have developed robust and accurate reports including Foot Traffic Lift and Multi-Touch Attribution. Connected TV + Remarketing is a game changing, proprietary methodology that we call Advanced TV Tactics™. What’s different from the Cable TV model? With Cable, if you wanted women interested in food, there’s the Food Network. But the Food Netwo