Connected TV Viewers Likely to Take Action After Viewing Ads on CTV Consumers have become digital-first consumers. These 21 st century consumers continue to propel the rise of Direct-to-Consumer brands. As marketers, we need to answer this question: What is the best way to reach this desirable audience group? Direct to Consumer shoppers are expanding across all age groups including: young, more educated, and frequent online shoppers. They also are Connected TV watchers –– Direct to Consumer (DTC) shoppers spend most of their weekly TV time watching their favorite shows and movies through streaming, with an average of 13 hours a week (20% higher than cable, and 70% higher than social). For Marketers looking to advertise to this high value audience,  there’s research  that explores exactly how Direct to Consumer brands are using Connected TV to reach these customers.  According to the report, Direct-to-Consumer (DTC) customers find less value in cable –– 25% plann...

  Traditional Linear TV Matches Programs to Demographics In the early days of television programming and advertising, advertisers “sponsored” the programs that most aligned with the product. For example, Pall Mall cigarettes sponsored “The Big Story” crime drama in the 1950’s. And the “Marlboro Man” sponsored auto racing events and shows in the 1960’s. And, even today, Marlboro still sponsors Ferrari at racing events. Most Connected TV Campaigns Target Audiences Targeting ideal prospects is the idea behind most Connected TV (CTV) campaigns. This is a game changer when it comes to TV advertising. In a typical traditional linear TV campaign targeting revolves around programming. So, if you are looking for women, “Keeping Up With The Kardashians” might be perfect. And the male/female skew is high at 72%. What if you could combine the best of traditional TV and the game changing targeting of Connected TV? Combine Custom Audiences With Congruent Programming For More Effectiv...

  5 Reasons Why Streaming TV Ads Work in 2021 Viewers Streamed a Record 12.2 Billion Minutes in 2020 Most of 2020 was arguably spent on the couch in sweatpants, and that’s evident by the significant rise in the amount of streaming the industry saw. The total number of global streaming service subscriptions  surpassed 1.1 billion  at the end of last year, with the average household subscribing to  4 streaming services  to keep themselves entertained. The Average Household Now Subscribes to Four Streaming Services Cable subscriptions continue to decrease, while most households subscribe to multiple streaming services. Ad supported services are growing the fastest including free services like Pluto, Peacock and Tubi which are owned by ViacomCBS, NBC Universal and Fox. ·         Roku                       51.2 million subscriber...