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Connected TV Viewers Likely to Take Action After Viewing Ads on CTV


Consumers have become digital-first consumers. These 21st century consumers continue to propel the rise of Direct-to-Consumer brands. As marketers, we need to answer this question: What is the best way to reach this desirable audience group? Direct to Consumer shoppers are expanding across all age groups including: young, more educated, and frequent online shoppers. They also are Connected TV watchers –– Direct to Consumer (DTC) shoppers spend most of their weekly TV time watching their favorite shows and movies through streaming, with an average of 13 hours a week (20% higher than cable, and 70% higher than social). For Marketers looking to advertise to this high value audience, there’s research that explores exactly how Direct to Consumer brands are using Connected TV to reach these customers. 

According to the report, Direct-to-Consumer (DTC) customers find less value in cable –– 25% planned to cut the cord in 2020 (if they hadn’t already), and 85% watch shows and movies through streaming every week. Of those surveyed, 40% of Direct-to-Consumer shoppers wanted a more personalized shopping experience. They like seeing ads that appeal to their interests and demographics. Targeted ad viewing experiences are one of the things that Connected TV does best. According to the report, it comes as 82% of Direct to Consumer (DTC) shoppers take action after seeing an ad on CTV.

Connected TV’s ability to target ideal prospects with reach and scale, makes this channel the best new marketing method for DTC brands to make an impact. New channel, new traffic, new revenue.

About Ron Perlstein:

Ron launched InfoWorx Direct in 1992 to serve the DRTV and Infomercial space winning over 50 production awards. In 2019, Ron founded Advanced TV to serve the emerging Connected TV marketplace. 

In 2016, Advanced TV started running TV Ad campaigns on Hulu and Sling. This was the infancy of the ad supported Streaming TV Ads industry. This industry is evolving and changing day to day. Advanced TV is a leader helping Startups to Fortune 500 companies target ideal prospects with the game changing benefits of Streaming TV campaigns. Any business, any size can benefit from Streaming TV Ads. New Channel New Traffic New Revenue Our experience in the TV advertising business is vast. We started in 1992.

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