What Is the Cost of TV Advertising?

By

Hello again, this is Ron Perlstein, Founder of Advanced TV. I’ve been in the television advertising business since 1992.
In 2016, we launched Advanced TV to leverage our vast media relationships and campaign experience for the emerging Connected TV and Streaming universe. It was “Wild West”, so to speak, in the early years.
Nowadays we’re able to identify households and devices without cookies! Targeting, Re-Marketing, and Attribution are all quite sophisticated at this point.
We see a lot of searches for “What is the cost of TV advertising?”
Connected TV advertising has lowered the entry cost for almost any business. With Connected TV, advertisers can stream commercials on the most viewed and popular CTV platforms affordably. Advertise on Hulu, Pluto, Paramount+, Roku, A&E, Discovery. On these premium platforms, you can geo-target and also create a custom, highly targeted audience. These impressions cost two to three cents. There is no skipping on CTV impressions. The video completion rates are usually at 98%. Alternatively, there are billions of premium CTV impressions on many other platforms. Let’s call these “Remnant CTV.” For Remnant CTV, we have the same geo-targeting and custom audience capabilities. The only difference is the cost. Remnant CTV impressions cost around one to two cents per completed view.
Advertisers can effectively test Connected TV + Re-Marketing with geo-targeted test budgets of $2,000.00 per month and up.
Linear TV Advertising Costs
Make no mistake, linear TV is a legacy product. 21st Century television sets come loaded with a content store. Cord-cutting has reduced the cable universe to 50% of the total households from 10 years ago. Your local weather is one your phone 24-7. But the linear rates are much higher than 10 years ago. Even Live events and Sports are moving to Connected TV. This football season, Thursday Night Football, will stream on Amazon Prime.
Local broadcast packages start at $2500 per month. Advertisers can test National Cable TV advertising with test budgets of $5,000 to $10,000.00 per month.
TV Production Costs
TV production is also much lower than 10 or 15 years ago. Cameras are less costly, editing software, too! We can even use animation and special effects, all at lower costs than years ago. Our lowest cost production is $1500. Stock footage, voice over, special effects are all included in this starter production.
Prospecting with Connected TV
At my agency, we have transformed Connected TV from a branding channel to one that functions like paid search and social. Our fully managed CTV + Remarketing Campaigns focus on conversions and revenue. TV is now a performance channel and a valuable one at that. Not only is it the perfect complement to your paid search campaigns, but our results usually exceed search and social, all at massive scale. Find New Prospects with Targeted, Conversion Optimized Connected TV Campaigns, Remarketing, and CTV Advertising to Grow your Business.
Location: Boca Raton, FL 7777 Glades Rd, Boca Raton, FL 33434, USA
In 2016, Advanced TV started running TV Ad campaigns on Hulu and Sling. This was the infancy of the ad supported Streaming TV Ads industry. This industry is evolving and changing day to day. Advanced TV is a leader helping Startups to Fortune 500 companies target ideal prospects with the game changing benefits of Streaming TV campaigns. Any business, any size can benefit from Streaming TV Ads. New Channel New Traffic New Revenue Our experience in the TV advertising business is vast. We started in 1992.

Popular posts from this blog

By
Image
  Connected TV Viewers Likely to Take Action After Viewing Ads on CTV Consumers have become digital-first consumers. These 21 st century consumers continue to propel the rise of Direct-to-Consumer brands. As marketers, we need to answer this question: What is the best way to reach this desirable audience group? Direct to Consumer shoppers are expanding across all age groups including: young, more educated, and frequent online shoppers. They also are Connected TV watchers –– Direct to Consumer (DTC) shoppers spend most of their weekly TV time watching their favorite shows and movies through streaming, with an average of 13 hours a week (20% higher than cable, and 70% higher than social). For Marketers looking to advertise to this high value audience,  there’s research  that explores exactly how Direct to Consumer brands are using Connected TV to reach these customers.  According to the report, Direct-to-Consumer (DTC) customers find less value in cable –– 25% planned to cut the cord
Read more

How To Create the Most Effective CTV Campaigns

By
Image
  Traditional Linear TV Matches Programs to Demographics In the early days of television programming and advertising, advertisers “sponsored” the programs that most aligned with the product. For example, Pall Mall cigarettes sponsored “The Big Story” crime drama in the 1950’s. And the “Marlboro Man” sponsored auto racing events and shows in the 1960’s. And, even today, Marlboro still sponsors Ferrari at racing events. Most Connected TV Campaigns Target Audiences Targeting ideal prospects is the idea behind most Connected TV (CTV) campaigns. This is a game changer when it comes to TV advertising. In a typical traditional linear TV campaign targeting revolves around programming. So, if you are looking for women, “Keeping Up With The Kardashians” might be perfect. And the male/female skew is high at 72%. What if you could combine the best of traditional TV and the game changing targeting of Connected TV? Combine Custom Audiences With Congruent Programming For More Effective CT
Read more

CTV Advertising vs OTT Streaming Campaigns

By
Image
  Connected TV Campaigns (Large Screens) vs OTT Campaigns (All Devices) Do Marketers Want the Unduplicated Reach of CTV or to Reach Viewers Everywhere? OTT Streaming on Tablet With the rise of Streaming TV viewing, consumer behavior is changing, and savvy marketers need to understand their goals and their audience. For example, I could be watching my favorite show on my family room large screen, then finish the next afternoon on my mobile phone while I picked up the kids at soccer practice. Or maybe I missed my favorite sports team play, and I get the highlights on an app on my phone. You don’t have to be 18-24 anymore to engage in behavior like this. Everyone is learning how to be the master of their time and entertainment. The argument for exclusive Connected TV Advertising on the largest screens in the home is that the large TV screen is more engaging, more emotional, and exactly like watching TV ads on traditional linear TV. It’s true that the large screen is more compelling. It
Read more