Hello again, this is Ron Perlstein, Founder of Advanced TV. I’ve been in the television advertising business since 1992. In 2016, we launched Advanced TV to leverage our vast media relationships and campaign experience for the emerging Connected TV and Streaming universe. It was “Wild West”, so to speak, in the early years. Nowadays we’re able to identify households and devices without cookies! Targeting, Re-Marketing, and Attribution are all quite sophisticated at this point. We see a lot of searches for “What is the cost of TV advertising?” Connected TV advertising has lowered the entry cost for almost any business. With Connected TV, advertisers can stream commercials on the most viewed and popular CTV platforms affordably. Advertise on Hulu, Pluto, Paramount+, Roku, A&E, Discovery. On these premium platforms, you can geo-target and also create a custom, highly targeted audience. These impressions cost two to three cents. There is no skipping on CTV impressions. The video...

                            Targeting Your Audience with Connected TV + Remarketing Advanced TV Tactics™   In the old days, there were three broadcast networks and TV shows were sponsored by large advertisers, mostly big tobacco and soap. Next came UHF, and then in the 1980’s Cable TV launched . With Cable, advertisers were able target content to reach their preferred audience. News, Sports, Food, etc. I’m Ron Perlstein, and I have been in the media business since 1992. In 2016, we launched Advanced TV to serve the emerging CTV and OTT media marketplace. In the eight years since, we have added the latest and best ad-tech. We’re cookieless and have developed robust and accurate reports including Foot Traffic Lift and Multi-Touch Attribution. Connected TV + Remarketing is a game changing, proprietary methodology that we call Advanced TV Tactics™. What’s different from the Cable TV model? With Ca...