Connected TV + Remarketing

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CTV Advertising vs OTT Streaming Campaigns

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  Connected TV Campaigns (Large Screens) vs OTT Campaigns (All Devices) Do Marketers Want the Unduplicated Reach of CTV or to Reach Viewers Everywhere? OTT Streaming on Tablet With the rise of Streaming TV viewing, consumer behavior is changing, and savvy marketers need to understand their goals and their audience. For example, I could be watching my favorite show on my family room large screen, then finish the next afternoon on my mobile phone while I picked up the kids at soccer practice. Or maybe I missed my favorite sports team play, and I get the highlights on an app on my phone. You don’t have to be 18-24 anymore to engage in behavior like this. Everyone is learning how to be the master of their time and entertainment. The argument for exclusive Connected TV Advertising on the largest screens in the home is that the large TV screen is more engaging, more emotional, and exactly like watching TV ads on traditional linear TV. It’s true that the large screen is more compelling...
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  Connected TV Viewers Likely to Take Action After Viewing Ads on CTV Consumers have become digital-first consumers. These 21 st century consumers continue to propel the rise of Direct-to-Consumer brands. As marketers, we need to answer this question: What is the best way to reach this desirable audience group? Direct to Consumer shoppers are expanding across all age groups including: young, more educated, and frequent online shoppers. They also are Connected TV watchers –– Direct to Consumer (DTC) shoppers spend most of their weekly TV time watching their favorite shows and movies through streaming, with an average of 13 hours a week (20% higher than cable, and 70% higher than social). For Marketers looking to advertise to this high value audience,  there’s research  that explores exactly how Direct to Consumer brands are using Connected TV to reach these customers.  According to the report, Direct-to-Consumer (DTC) customers find less value in cable –– 25% plann...
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What Is the Cost of TV Advertising?

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Hello again, this is Ron Perlstein, Founder of Advanced TV. I’ve been in the television advertising business since 1992. In 2016, we launched Advanced TV to leverage our vast media relationships and campaign experience for the emerging Connected TV and Streaming universe. It was “Wild West”, so to speak, in the early years. Nowadays we’re able to identify households and devices without cookies! Targeting, Re-Marketing, and Attribution are all quite sophisticated at this point. We see a lot of searches for “What is the cost of TV advertising?” Connected TV advertising has lowered the entry cost for almost any business. With Connected TV, advertisers can stream commercials on the most viewed and popular CTV platforms affordably. Advertise on Hulu, Pluto, Paramount+, Roku, A&E, Discovery. On these premium platforms, you can geo-target and also create a custom, highly targeted audience. These impressions cost two to three cents. There is no skipping on CTV impressions. The video...
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