5 Reasons Why Streaming TV Ads Work
in 2021
Viewers
Streamed a Record 12.2 Billion Minutes in 2020
Most of 2020 was arguably spent on the couch in sweatpants,
and that’s evident by the significant rise in the amount of streaming the
industry saw. The total number of global streaming service subscriptions surpassed 1.1 billion at the
end of last year, with the average household subscribing to 4 streaming services to keep
themselves entertained.
The
Average Household Now Subscribes to Four Streaming Services
Cable subscriptions continue to decrease, while most
households subscribe to multiple streaming services. Ad supported services are
growing the fastest including free services like Pluto, Peacock and Tubi which
are owned by ViacomCBS, NBC Universal and Fox.
·
Roku 51.2
million subscribers
·
Pluto 40
million subscribers
·
Tubi 33
million subscribers
·
Paramount+ 12 million subscribers
Cord
Cutting and Cord Nevers Continues to Accelerate
Forbes reported in January, 2021 that
Cord Cutting is accelerating in 2021. They predict another 27% drop in cable subscriptions.
Streaming TV Ads work because the audience is moving to Streaming.
National
& Regional TV Advertising Now Available For All Budgets
For many years, much of the marketing community saw TV Ads as
cost prohibitive. Streaming TV Ads have changed that dynamic. Any business, any size – can grow
with Connected TV campaigns.
Digital
Precision Comes to TV Advertising
Target Zip Code, Gender, Lifestyle, Income. Run B2B targeting
Small Business or Big Business. Big data which has been used for years on
digital campaigns is now available on Connected TV campaigns. Target your ideal
prospects with Streaming TV Ads.
If you would like to learn more about Connected TV Advertising:
Click here for Advanced TV 101 - Basics
Click here more information on Streaming TV Rates
Click here for more information on Targeting Ideal Prospects