Hello again, this is Ron Perlstein, Founder of Advanced TV. I’ve been in the television advertising business since 1992. In 2016, we launched Advanced TV to leverage our vast media relationships and campaign experience for the emerging Connected TV and Streaming universe. It was “Wild West”, so to speak, in the early years. Nowadays we’re able to identify households and devices without cookies! Targeting, Re-Marketing, and Attribution are all quite sophisticated at this point. We see a lot of searches for “What is the cost of TV advertising?” Connected TV advertising has lowered the entry cost for almost any business. With Connected TV, advertisers can stream commercials on the most viewed and popular CTV platforms affordably. Advertise on Hulu, Pluto, Paramount+, Roku, A&E, Discovery. On these premium platforms, you can geo-target and also create a custom, highly targeted audience. These impressions cost two to three cents. There is no skipping on CTV impressions. The video