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Connected TV Advertising Offers Unduplicated Reach
76% of Streaming Watch Time Is on a TV Screen


Earlier this year, Forbes reported that Cord Cutting will continue to accelerate in 2021 with “27% of cable households disconnecting.” Other reporting from NBC Universal shows that 76% of streaming watch time is on a TV screen. With so many former cable subscribers cutting the cord, Connected TV Advertising offers unduplicated reach. These viewers no longer watch linear content!

Modern consumers now have an average of 4 Streaming TV services and half are ad-supported subscriptions. TV viewing habits are in a generational shift. All generations are shifting their viewing. All generations are cutting the cord. Why: To save money, to watch their favorite content. It’s simple! CTV Advertising offers unduplicated reach with the targeting benefits of digital marketing. Reach these folks with Advanced TV tactics including re-marketing to their other devices.

2021 Connected TV advertising data also suggests that CTV Ads are as effective or more effective that linear TV. Direct to Consumer (DTC) shoppers spend most of their weekly TV time watching their favorite shows and movies through streaming, with an average of 13 hours a week (20% higher than cable, and 70% higher than social). For Marketers looking to advertise to this high value audience, there’s research that explores exactly how Direct to Consumer brands are using Connected TV to reach these customers. 

For more information on Connected TV Advertising or a Proposal contact Advanced TV here.

In 2016, Advanced TV started running TV Ad campaigns on Hulu and Sling. This was the infancy of the ad supported Streaming TV Ads industry. This industry is evolving and changing day to day. Advanced TV is a leader helping Startups to Fortune 500 companies target ideal prospects with the game changing benefits of Streaming TV campaigns. Any business, any size can benefit from Streaming TV Ads. New Channel New Traffic New Revenue Our experience in the TV advertising business is vast. We started in 1992.

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